# White-label client onboarding: your brand, not ours

The first thing a new client does with your agency is often giving you access to their accounts. If that link and
email carry another company's name, the client has to wonder who they are dealing with. White label means the client
sees only your agency: your logo, your color, your sender address and, if you like, your own domain in the link.

## What your client sees

A white-label access request is a page with your logo and name at the top, your color on the buttons, and the
accounts you need, each with a short reason. There is no tool name in the header or the footer.

![A client's access request from the demo agency Northlight Studio: its logo and name at the top, its color on the Sign in with Meta button, and the Meta accounts it asks for](/guides/images/white-label-client-page.png "What a client sees: the demo agency Northlight Studio, nobody else.")

Your client still signs in on Meta's and Google's own pages. Those screens always show the name of the app that asks
for permission, and that cannot be changed by anyone. A good white-label page says so before the client gets there,
in one line, so the name does not come as a surprise.

## The email that comes with it

The request email carries your logo and your color on the button, and your agency's name as the sender. With your own
sender address, it comes from an address at your domain, like `access@youragency.com`, and replies go straight to the
person who sent the request.

![The invitation email from Northlight Studio, sent from access@northlight-studio.de, with its logo, the accounts it needs and a Share access button in its color](/guides/images/white-label-email.png "The invitation email: from the agency's own address, in the agency's color.")

## Setting it up

1. **Logo:** enter your website and let the logo be found there (the icon your site shows on phones), or upload it.
   A square logo works best.
2. **Color:** pick your brand color. A very light color is kept for accents only, so button text stays readable.
3. **Sender address (optional):** add two DNS records at your domain; see
   [Send client emails from your own domain](/guides/send-client-emails-from-your-own-domain).
4. **Link domain (optional):** point a subdomain at the service; see
   [Put client links on your own domain](/guides/client-links-on-your-own-domain).

![Agency settings of Northlight Studio: name, website, brand color, logo upload, and a preview of how clients see the agency](/guides/images/white-label-settings.png "Name, website, color and logo: the logo can be found on your website.")

## What white label cannot hide

- **Meta's and Google's sign-in screens** name the app that asks for permission. That is the platforms' rule, and it
  protects your client.
- **The privacy policy** of the service that processes the sign-in stays linked, because your client is entitled to
  read it.


## Frequently asked questions

### Can I remove every mention of the tool?

From your pages and emails, yes. Meta's and Google's own sign-in screens always show the app's name, which is why the page tells your client first.

### Does white label change what my client shares?

No. Your client still chooses each account and approves the access on the platform's own page.

## With Agency Client Onboarding

Every agency shows its name and color on its clients' pages. Your logo without our name, your own sender address and
your own link domain are in early access: ask for them in Agency settings.

See it with the demo agency Northlight Studio in the [live demo](/demo): your client's side and the agency's view, side by side.